How do we build trust and create brand value?

Through MoneySense, NatWest helps young people understand the impact their actions and behaviours have on their finances and life choices. We create meaningful partnerships between NatWest, teachers, and young people by providing cutting edge learning resources.

At a time when trust in traditional banks is at an all time low and facing increased  competition from new banks, the opportunity for NatWest to embed relationships with the next generations of customers has never been more important. The MoneySense programme with tailored materials to support 5 – 18 years olds and young adults helps break down the obstacles many face in getting the right financial support and information.

MoneySense

MoneySense is a free and impartial financial education programme that has helped over 10 million young people learn how to manage money responsibly. There are numerous resources that are easy to use, interactive and fun. These include curriculum-linked classroom resources for teachers, materials for workshops that are supported by bank volunteers and home learning activities and games for young people aged 5-18 and their parents.

MoneySense lessons in action

MoneySense workshops provide bank employees with volunteering opportunities that can make a difference in the community.
97% of teachers think the involvement of business can improve their delivery of financial education* (volunteer and post workshop survey)

Climate Stories Competition

NatWest is committed to tackling climate change and as a Principal Partner of COP26, we created the MoneySense Climate Savers competition for schools, offering pupils and teachers the chance to win great prizes.

Primary school pupils were challenged to create Top Trumps cards showing positive actions they could take to help the planet – and potentially save money at the same time. 26 winning designs (view gallery) were selected to be included in a special MoneySense Climate Savers edition of Top Trumps, distributed at COP26.

Impact

10 million

young people reached

52%

of all schools in the UK

9,000

volunteer-led workshops

2,000

entries To the Climate Savers competition in the lead to to COP26

Better Society Award

2021

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NatWest MoneySense is the UK’s longest running Financial Education programme.

We are helping millions of young people and their families gain a better understanding of money, through NatWest MoneySense – an always-on programme of interactive learning tools and games for use at school and home, with support from over 6,000 bank volunteers.

Through MoneySense, NatWest helps young people understand the impact their actions and behaviours have on their finances and life choices. We create meaningful partnerships between NatWest, teachers, and young people by providing cutting edge learning resources.

At a time when trust in traditional banks is at an all time low and facing increased competition from new banks, the opportunity for NatWest to embed relationships with the next generations of customers has never been more important. The MoneySense programme with tailored materials to support 5 – 18 years olds and young adults helps break down the obstacles many face in getting the right financial support and information.

Impact

  • MoneySense has reached over 10 million young people and their families, in 20,000 schools / 52% of all schools in the UK 
  • Arranged 9,000 volunteer-led workshops to over 270k students since 2015
  • NatWest MoneySense won the Better Society award 2021 for their national commitment to skills & training
  • Climate Savers primary school competition in the lead up to COP26 received over 2,000 entries