Download our 7 PRINCIPLES TO ENGAGE GEN Z report here

We are Futures

A specialist consultancy that better connects businesses with young people

menu

4 of 4. Work expectations: career happiness is the priority

More than any other generation, Gen Z’s  believe that career happiness is fundamental to future success. Indeed, when asked to define a...

3 of 4: Emotional State: less confident and more anxious

Gen Z’s feel lonelier and significantly less happy compared with older generations. They lack confidence and are more dissatisfied with their lives, too....

2 of 4: Gen Z Values: Shaped by austerity and persistent inequality

Gen Zs are passionate about issues relating to social equality. In part, this can be explained by them growing up in the...

1 of 4: Gen Z Interests: hard-to-pin-down stimulation seekers

Gen Z are a moving target, difficult to classify into neat brackets. More fluid than any other generation. They tend to move between...

The Importance of Sport for Young People

According to the NHS, children and young people aged 5-18 should aim for an average of 60 mins of physical activity a...

Where Does The Corporate Purpose Agenda Lie?

At We Are Futures much of our purpose-driven work is spread between both CSR teams and marketing teams. Whilst there’s, perhaps, no...

How can we improve diversity in engineering and why is it important?

We are Futures recognises that providing equality of opportunity, valuing diversity, and promoting an inclusion culture are vital to our success, and...

Children’s Mental Health Week

The 1st of February marked the start of Children’s Mental Health Week, a week designed to shine the spotlight on children and...

Fairness, Diversity, and Inclusion

At We are Futures we care deeply about creating a fair and inclusive environment for everyone. We recognise that Fairness, Diversity, and...

Helping the Scouts to tackle fake news

We were tasked by our clients, the Scouts, with creating a programme of activities around digital citizenship – a difficult task for...

Back to school, not back to basics: how brands can play a role in education

Brands have been involved with education for decades – but now is the time to reassess the support they provide.  Whatever your...

My Day at the ‘We Are Futures’ Office

by Lucy Dunnill As a prospective Marketing undergraduate, I was lucky enough to gauge a first-hand experience of how the industry works...

Why too much STEM education is not effective – and how to fix it

There are well over 600 organisations involved in STEM education, covering all age ranges but with the greatest focus on 11-14 year...

The risk and opportunity for the ‘Brand of University’ in the coming decade

Two generations ago, universities were ‘special’ – the preserve of the few with high aspirations, a strong education and the background to...
A graphic of the world with sunglasses and a thumbs up

Garnier & TerraCycle – a win for sustainability and brand

Consumer willingness to recycle is greater than ever; however, the information given to them is often confusing and scarce. In response to...
The winning team shaking hands with speaker on stage

Two Young Scientists from Devon become Ultimate STEM Champions

The Ultimate STEM Challenge (USC) is an annual competition run by BP as part of their long-standing commitment to education through the...
Young woman smiling whilst holding many re-usable cups

No paper cups here this Global Recycling Day

It’s no secret that the world’s oceans are under threat by the amount of waste making its way into the water. In...
Astronaut Time Peake and Explorer Nics Wetherill being interviewed by two presenters with New Scientist Live logo in the background

Getting Immersed in all things Science at New Scientist Live

New Scientist is one of the most popular magazines in the UK and its show, New Scientist Live, is no different. For...

Get in Touch

hello@wearefutures.com
+44(0)20 7198 8374

We'd love to hear from you

clear

Contact Us

hello@wearefutures.com

Visit us

London
1-2 Paris Garden,
London, SE1 8ND
+44(0)20 7198 8374

Edinburgh
26 Dublin Street,
Edinburgh, EH3 6NN
+44(0)131 557 1547

DROP US A MESSAGE, OR CHALLENGE US WITH A QUESTION

Contact Us