The future of your business depends on how well you understand young people.
Greater Manchester Moving is a movement that is working together with local partners to positively change the lives of people across Greater Manchester through physical activity and sport. They want to enable active lives for all.
Their mission for this campaign is to inspire all girls aged 11-16 to move their bodies more and feel good whilst doing it.
Movement is an amazing tool to support our mental wellbeing and we want to see more girls seizing this opportunity. We aim to challenge their perceptions of what movement, physical activity and sport is and understand that it is accessible and inclusive to all.
However, in Greater Manchester, 2 in 3 young people are currently not engaging in the recommended amount of physical activity to benefit health (60 mins per day). Participation is lower amongst all girls, who are also more likely to drop out altogether.
We worked with young people and local partners across Greater Manchester to co-create a campaign designed to be shared and distributed via local youth group partners, working as part of a system to deliver change.
The Feel Good Your Way campaign aims for girls (cis and trans) and feminine presenting non-binary young people to feel represented and supported, as well as gaining a sense of belonging through their chosen method of exercise.
Through research and focus groups with local young people, we collected stories and insights from the communities we wanted to reach, and collaborated with them to create a suite of online and offline resources to inspire them to engage in movement.
The campaign brings together 11 leading public and third sector partners across the region working directly with young people and the ambition is to inspire over 25,000 girls across Greater Manchester to get more active.
One of our youth champions, Isabel, who formed part of our youth steering group and was involved in each stage of the co-creation process reflected:
“Young people should have input and a voice because this topic hits home for so many young people. Young people who at some point are experiencing exam stress, or struggling with anxieties and worries. So why shouldn’t we be able to have a voice on a topic that affects us all?”
Greater Manchester Moving is a movement that is working together with local partners to positively change the lives of people across Greater Manchester through physical activity and sport. They want to enable active lives for all.
Their mission for this campaign is to inspire all girls aged 11-16 to move their bodies more and feel good whilst doing it.
Movement is an amazing tool to support our mental wellbeing and we want to see more girls seizing this opportunity. We aim to challenge their perceptions of what movement, physical activity and sport is and understand that it is accessible and inclusive to all.
However, in Greater Manchester, 2 in 3 young people are currently not engaging in the recommended amount of physical activity to benefit health (60 mins per day). Participation is lower amongst all girls, who are also more likely to drop out altogether.
We worked with young people and local partners across Greater Manchester to co-create a campaign designed to be shared and distributed via local youth group partners, working as part of a system to deliver change.
The Feel Good Your Way campaign aims for girls (cis and trans) and feminine presenting non-binary young people to feel represented and supported, as well as gaining a sense of belonging through their chosen method of exercise.
Through research and focus groups with local young people, we collected stories and insights from the communities we wanted to reach, and collaborated with them to create a suite of online and offline resources to inspire them to engage in movement.
The campaign brings together 11 leading public and third sector partners across the region working directly with young people and the ambition is to inspire over 25,000 girls across Greater Manchester to get more active.
One of our youth champions, Isabel, who formed part of our youth steering group and was involved in each stage of the co-creation process reflected:
“Young people should have input and a voice because this topic hits home for so many young people. Young people who at some point are experiencing exam stress, or struggling with anxieties and worries. So why shouldn’t we be able to have a voice on a topic that affects us all?”
