Our Social Impact Barometer© analyses, measures and ranks 100 top brands according to how 16-24 year-olds think and feel about them.
It profiles over 85,000 young people at almost 22 million+ data points and conducts an in-depth language analysis across social media, job sites, websites & corporate reports. Then it ranks brands by emotional connection, their role as career makers, and for individual development, community and sustainability.
The result: We identify which brands are paying attention, staying relevant, and getting closer to young people.
Ranking 100 brands across all sectors, the Social Impact Barometer dives deeper to identify high performers across key social impact drivers.
Blending employee, customer and future customer data, brands are scored according to their emotional connection with 16-24 year olds, their role as career makers (from skills development to mentoring, coaching and employability), the role brands play in individual development (incl. wellbeing, equality and diversity), within the community and sustainability.
We Are Futures is able to show how brands are ranking not only against other businesses in their sector but also against those in other sectors. Marketers can also see the long-term progression of their brand and get an understanding of young peoples’ sentiment towards their business.