The Brief

Public Health England wanted to transform Change4Life, their flagship obesity prevention programme, from a twice-yearly consumer campaign to an ‘always on’ campaign. They wanted to motivate primary schools to promote healthy eating and physical activity.

The Work

We developed a robust 3-year strategy to support schools and teachers, undertaking teacher focus groups and a resource audit to ensure Change4Life messages were effective, engaging and motivated children to make lasting changes to reduce obesity.