Warburtons
Bake the Most of Life
Building brand advocacy
By teaching physical, mental health and life skills to 312,000 young people and their families, enabling them to thrive at home, school and work.
The unmet need
In the last half-decade, societal and cultural changes in life and education have accelerated the divide between disadvantaged young people and their peers. For those from disadvantaged backgrounds, this has been devastating with a decline in opportunities to develop vital skills that could help them succeed in life and work.
Why Warburtons?
Warburtons - a family-owned UK bakery for five generations - was uniquely placed to help given the family values at the heart of everything they do had endured since 1876. We recognised in their beliefs and practices an opportunity for the brand to inspire a unique approach to education and support.
The ‘Bake the Most of Life’ in-school programme and online hub was the first programme to take the Warburton family values and build the skills these values evoke into education and social learning. Young people (helped by Parents and Teachers) from 5–14 years were able to access ready-to-go and curriculum-linked learning that built essential life skills and knowledge to help them to thrive at home, in school and at work.
Translating family values into a skills programme
Warburtons
“In what has been a very testing couple of years, we will continue to listen and act so that we can support young people as best we can and feel lucky to be in a position where we can help provide such important learning resources
Jonathan Warburton, Chairman of Warburtons, 2023
+2.5k
schools participated
+350k
young people reached