Hyundai
The Great British School Trip
Building brand advocacy
By providing young people with un-missable educational experiences beyond the classroom.
The unmet need
There’s an urgent need for more funding to support educational experiences outside of the classroom. Children are missing out on school trips due to the cost-of-living crisis, lack of funds, and staffing issues. Over half of UK children are hiding trip plans from parents due to affordability concerns* and 61% of teachers are less likely to plan trips compared to five years ago.
*Research conducted by Hyundai Motor UK and We Are Futures, 2022
Why Hyundai?
In realising its vision for ‘Progress for Humanity’, Hyundai recognized the role a “Great British School Trip” brings to young lives. Hyundai’s commitment to making a positive impact on communities – in this case the education sector – is set to build brand advocacy amongst Teachers, Parents and a future generation of drivers.
The Great British School Trip
Our schools and partnership programme enables Hyundai to remove the blockers to taking pupils on educational school trips – budget, high deprivation, and teacher time to research/plan logistics. By creating a one-stop-shop portal which over 100,000 teachers have now registered for, to research, plan and secure funding for their trips. Equally, the creation of partnerships with venues to offer bursaries, incentives and hero trips, now drives participation to those most in need.
Making learning experiences outside of the classroom accessible to all
“Hyundai wanted to connect with communities across the UK. We could see the impact of both the pandemic and the financial climate, and from here the Great British School Trip was born. And we can see one year on that the initiative is touching all corners of the UK and the impact is truly quite something.
Mark Griffiths, Corporate and Brand PR Manager at Hyundai
+37%
brand advocacy by
parents + consumers
+6k
schools engaged
+90k
young people sent on school trips to date
+650
school trip venue partners