Heathrow
World of Work
Building brand advocacy
By supporting the skills, confidence and career pathways of local young people into the airport.
The unmet need
Heathrow needed to build advocacy for jobs at the airport across all sectors from local residents and young people.
Why Heathrow?
The largest single-site employer in the UK with careers spanning a multitude of sectors. Heathrow was uniquely placed to support the skills development of local young people.
The ‘World of Work’ programme better connected Heathrow Airport with local communities; a youth employment movement was created to inspire, upskill and empower them to unlock their career potential at Heathrow and beyond.
Co-creation was at the heart of the ‘World of Work’ strategy, bringing education, employment and skills partners together in collaboration. Youth forums had a voice and role in the formulation of the final programme which included schools initiatives, interactive behind-the-scenes airport tours, and an online hub to unite parents, teachers and young people.
