Samsung
Solve for Tomorrow
Building brand advocacy
By strengthening the digital skills of 1 million young people to succeed in life and work by 2030.
The unmet need
The widening digital divide has placed barriers to accessing quality learning and career opportunities for the next generation.
Why Samsung?
As a global leader in technology and champion of innovation, Samsung was uniquely positioned to help. A focus on pioneering, detailed local market understanding, and strong grass roots partnerships enabled the brand to harness the power of creativity and co-creation in tech – between Teacher and student, expert and young innovator.
Solve for Tomorrow
We created ‘Solve for Tomorrow’, a global Samsung flagship programme that empowers all young people aged 11-25 no matter their background or prior qualifications, to explore tech innovation. Offering access to expert mentorship and innovation workshops, participants build STEM and digital skills and explore pathways to digital careers. Since 2019, Samsung has enabled over 103,000 young people to come together to harness the power of creativity and co-creation in tech, to make the world a better and more sustainable place.
A tech innovation programme for
tomorrow’s tech leaders
“It has been a true partnership working with the team at We Are Futures on making Solve for Tomorrow the success it is today with their expertise and knowledge being integral to us in reaching and engaging the educational community in the ‘right’ way.
Jessie Soohyun Park, Head of CSR at Samsung UK
+170%
increase in brand advocacy for 11-25s
47%
students engaged from areas of low social mobility
89%
programme satisfaction
+103k
young people directly impacted