McDonalds
Taste for Work
Building brand advocacy
Building brand advocacy by helping 1 million young people build the foundational skills they need to succeed in the workplace.
Bridging the skills gap
There’s a significant skills gap between education and work that’s causing major social, mental wellbeing and economic problems for young people. Using McDonald’s unique position as the employer of +1 million school leavers to help reduce the number of young people who don’t understand the skills employers are looking for and help them to develop the skills they need for the future.
Why McDonalds?
Helping the next generation of talent successfully transition from education to employment through the creation of a cohesive strategy aligned with the business’ Plan for Change commitment, allowing McDonald's to engage with communities and education nationally to deliver positive social impact. The result? The Taste for Work employability programme that supports young people to develop the essential skills they need to enter the world of work with confidence.
+144k
young people have developed their speaking skills through Taste for Work
+80%
young people developed confidence
+231%
to target registrations in year one