A true youth first approach!

Last Friday, James Rimmer, one of our Senior Strategists, had the privilege of working with young people from St. Andrew's Catholic Primary in Streatham. This session was part of our ongoing partnership with NatWest and the NatWest Rooster Money team, aimed at creating meaningful financial tools for the younger generation. The students brought a refreshing level of creativity and honesty to the table, offering valuable insights that will help shape the future of money management for children.

We would like to extend a huge thank you to the students for their creativity and honesty, which have been instrumental in informing the development process. Additionally, we are grateful to the dedicated school staff for their support and commitment to making this collaboration a success. A big thank you as well to our client partners at NatWest for fully embracing a youth-first approach, ensuring that the tools we create resonate with the needs and preferences of the next generation. This collaborative effort is a step forward in designing solutions that are not only practical but also engaging and relevant for today’s youth, shaping tools that will authentically work for the next generation.