We Are Futures wins 4-year partnership with Team GB and ParalympicsGB to inspire young people through the Get Set programme
01/04/2025: We Are Futures, the leading youth engagement agency, has been appointed as the new strategic partner for Team GB & ParalympicGB’s Get Set programme, taking over from the incumbent agency of twelve years. This significant win underscores We Are Futures’ expertise in purpose-led brand partnerships and youth engagement. Over the next four years, the agency will enhance Get Set’s reach, impact, and innovation by bringing new learning resources, digital experiences, and brand collaborations to schools and communities nationwide.
Since its inception, Get Set has empowered millions of young people across the UK by promoting resilience, teamwork, and ambition through Olympic and Paralympic Values. This new collaboration will see We Are Futures leveraging its expertise to enhance the programme’s reach, engagement, and impact by bringing new learning resources, digital experiences, and brand partnerships to schools and communities nationwide.
Mark Fawcett, Chief Executive and Chairman of We Are Futures, commented:
"The whole team at We Are Futures is thrilled to be working with Team GB and ParalympicsGB on the Get Set programme. The pitch process was an incredible opportunity to showcase our passion and creativity, and we’re proud to have the chance to bring the programme to even greater heights. We can’t wait to build and evolve Get Set to be inspiring even more young people through the Olympic and Paralympic movements."
The Get Set programme has already played a significant role in schools, providing free curriculum-linked resources that encourage young people to embrace Olympic and Paralympic values in their personal and academic lives. With We Are Futures’ strategic expertise, the next phase of the programme will include interactive challenges, digital engagement initiatives, and expanded partnerships with purpose-led brands.
Jen Rouse, MD of the British Olympic Foundation, added:
"The team here at Team GB foundation are incredibly excited to start working with We Are Futures to take the Get Set programme to the next level for as we approach Milan 2026 and LA 2028. Their creativity and insights really stood out during the pitch process, and it was clear they truly understand how to connect with and inspire young people. Together, we’re looking forward to building on the programme’s success and making an even bigger impact across the UK."
Jen Rouse, MD of the British Olympic Foundation, added:
"We are delighted to be working with We Are Futures to elevate the Get Set programme. Their deep understanding of how to inspire young people with the values of determination, equality, and courage was truly impressive. Together, we’re excited to build on the programme’s success, empowering the next generation to realise their potential through the power of sport.”
This partnership aligns with We Are Futures’ broader mission of helping brands and organisations connect meaningfully with young audiences. As the 2026 Milan Winter and 2028 LA Olympic & Paralympic Games approach, the collaboration will provide unique opportunities for brands and educators to engage with Team GB and ParalympicsGB and inspire the next generation to be the best they can be.