Why Sir Mo Farah and sporting icons are right… it’s time to rethink how we inspire kids to move

When Sir Mo Farah speaks, people listen. And his recent call to action alongside other sporting icons isn’t just inspiring—it’s urgent. They’re challenging us to rethink how we motivate young people to get active, and at We Are Futures, we couldn’t agree more. This is about so much more than fitness; it’s about transforming lives. 

Movement Is More Than Physical 

For many, the idea of “getting active” conjures up images of sweaty gym classes or long-distance runs. But let’s look deeper. Movement isn’t just about building muscles or breaking a sweat; it’s about nurturing confidence, resilience, and lifelong habits that empower young people to thrive. 

Physical activity helps young people develop the skills to face challenges, work as a team, and persevere. It also builds the foundations for better mental health, social connection, and academic success. It’s a cornerstone of a brighter, healthier future. So why are so many young people missing out? 

In the UK, there are systemic barriers that make access to sport and movement a luxury rather than a right for many children. Sir Mo Farah and his peers highlight critical issues: 

• Mental Health Crisis: Record numbers of children and teenagers are grappling with anxiety and depression. 

• Rising Obesity Levels: Limited access to physical activity opportunities only worsens health disparities. 

• Loneliness: The decline in youth sports and social activities has left many children feeling isolated. 

• Screen Addiction: Increased reliance on technology has created an imbalance, leaving little room for physical play. 

These issues don’t exist in isolation; they’re interwoven, creating a cycle that keeps too many young people from fulfilling their potential. As Sir Mo and others point out, this isn’t the fault of the children—it’s a systemic failure that demands systemic solutions. 

It’s not a policy; it’s a movement 

The call to action isn’t about implementing one-off programs or ticking a policy box. It’s about initiating a national movement. A movement that places children at the heart of decision-making, recognizing their right to play, grow, and explore through physical activity. 

At We Are Futures, we’re passionate about this vision. We believe in creating environments where children can move freely and safely—whether that’s through sports programs, community initiatives, or reimagining the way we use public spaces. Because movement is a right, not a privilege. 

What’s next? 

As the Youth Sport Trust and these iconic athletes urge, it’s time for a new national plan to get kids moving. This plan must tackle barriers head-on and ensure that every child, regardless of background, can access opportunities to get active. 

The stakes couldn’t be higher. We’re not just talking about physical health—we’re talking about a generation’s ability to thrive in every aspect of life. The time to act is now. 

For more on Sir Mo Farah’s call to action, check out the Youth Sport Trust’s full statement here: Youth Sport Trust.