7 Principles to Engage Gen Z

The last 12 months have impacted all of us, but none more so than Gen Z. Digital natives with big dreams and abundant talents, they embody potential. Key aspects of their lives, from spending habits to self-identity, are undergoing huge changes as they transition into adulthood and independence – and they are emerging into a world that has changed beyond recognition. They are a critical group who many businesses are failing to really understand and connect with.

The report uniquely combines our 16 years’ experience with a review of 30 leading Generation Z studies and our independently commissioned research into the attitudes and behaviours of this tricky-to-pin-down generation.

Understanding this report and using the 7 Principles within it will help any business to:

• More effectively engage with young people to achieve greater commercial and social impact
• Achieve business growth through a focus on youth growth
• Assist your competitive advantage

It provides guidance for those working across Brand & Marketing, Community engagement & CSR and HR & Talent.

If you’d like to know more about how to Build Brilliant Futures today, please contact Jon Spary on 020 7198 8370 or jon.spary@wearefutures.com