This study is about the 5 million Emerging Adults (16-22 year olds) who are ‘arriving on business doorsteps right now’ as customers and employees. They are a critical group who many businesses are failing to really understand and connect with.
This report uniquely combines our 15 years’ experience with a review of 30 leading Generation Z studies and our independently commissioned research into the attitudes and behaviours of 16-22-year old Emerging Adults.
Understanding this report and using the 7 Principles within it will help any business to:
- More effectively engage with young people to achieve greater commercial and social impact
- Achieve business growth through a focus on youth growth
- Assist your competitive advantage
It provides guidance for those working across HR & Talent, Brand & Marketing and Community engagement & CSR.
If you’d like to know more about how to Build Brilliant Futures today, please contact Ashleigh Cheah-Lord on 020 7198 8374 or firstname.lastname@example.org