The future of your business depends on how well you understand young people.
11 March 2020
by Lucy Dunnill
As a prospective Marketing undergraduate, I was lucky enough to gauge a first-hand experience of how the industry works through a work experience day at the ‘We Are Futures’ office. Through this, I was able to cultivate a comprehensive understanding of how this youth engagement agency is managed and directed. Alongside this, I gained some valuable advice and insight into the agency and their work environment which has further cemented my desire to study Marketing at University.
Following a warm introduction to the friendly team, I had chats with the Group Account Director, Lead Strategist, Head of Communications and Design Lead. Through this, I have learnt a great deal about how ‘We Are Futures’ and the ‘National Schools Partnership’ engages meaningfully in school and community projects through their ethical marketing approach and core values of working for social purpose. From putting a pitch together, content creation and design to the evaluation of the programme, I have learnt about how the agency connects companies to clients; creating programmes aimed at supporting teachers to deliver curriculum content whilst educating and inspiring the young generation.
I was interested to learn about some of ‘We Are Futures’ previous campaigns including the P&G Always Tampax ‘About You’ educational programme. Their focus was aimed at improving girl’s confidence by providing free puberty kits to schools. They further equipped young girls with the knowledge they need to navigate through the physical and emotional changes they may be experiencing. I was fascinated to learn about campaigns like this which shows a genuine loyalty to positive change and carry a real social purpose.
The approachable team were on hand to explain their roles and the processes of the business; finding time in their busy schedules to answer any of my questions regarding the workings of the agency.
Overall, my day at ‘We Are Futures’ has given me an understanding about the world of marketing. Especially, how brands can ethically use marketing and corporate social responsibility objectives to support young people through education, providing me with more confidence ahead of my marketing degree.