22 May 2018
By Anna Brocklehurst – Account Director (Scotland)
2018 is a big year for Scotland’s young people, and for businesses across the country who want to engage or work with young people.
The Year of Young People, a nation-wide initiative spearheaded by the Scottish government, brings together a huge range of activities and events celebrating Scotland’s youth.
There are 20 million under 25s in the UK today, today’s consumers, trend setters, influencers and tomorrow’s innovators, employees and leaders. Ensuring your company is engaging them, and not lagging behind in this space is critical to growth – for your business and for today’s young people.
At We are Futures, we help businesses to effectively engage with young people, and are really excited about the Year of Young People here in Scotland. Our Edinburgh team spend lots of time already working with and talking to young people, and this special year marks a real opportunity for businesses to really improve how they work in this space. We already know that:
And later in May we will publish findings from research we have commissioned looking specifically at how to:
Many of our clients have demonstrated their commitment to young people this year:
Get in touch with the team in Edinburgh on 01315571547 to discuss how your company can make the most of the incredible opportunities afforded by this important year in Scotland. If you’d like to be kept up to date with our research, please drop us an email at firstname.lastname@example.org