Ultimate Blends needed an effective way to educate its consumers, activate their recycling programme and help Tesco educate their consumers whilst driving additional footfall.
Our solution was two-pronged: 1) We activated ‘Plastic Fantastic’, a school-led sustainability programme that included recycling activities such as a competition that challenged pupils to recycle their used bathroom plastics (to win a £10,000 school makeover) and take-home parent leaflets. 2) An exclusive in-store display with Tesco. This bespoke activation built on the school engagement and was present in 250+ Tesco stores
Environmental impact is a HUGE part of young people’s agenda and the schools programme, combined with in-store activation, meant Ultimate Blends & Tesco were able to reach and engage families in a uniquely meaningful way.
The campaign enabled: 1) Tesco to drive additional footfall into their largest stores, 2) Ultimate Blends to gain discretionary space – to further improve the shopper journey and drive sales: the shippers themselves outperformed their ambitious sales forecast and 3) Positive consumer behavioural change – by getting families to actively practice positive recycling habits.