We created #keepconnected, the campaign to reinforce Sky’s brand purpose as a force for good by supporting young people and their families during lockdown.

This inspiring UGC social campaign gave young people a voice when they were most at risk of being forgotten. The programme gave them an outlet for their creativity and communications skills, capturing content which gave insights into mindsets and attitudes of young people, bringing personal pandemic stories to life.

Activated through our own networks and partnership channels, we reached over 3 million young people and generated more than 500 video entries over a 4-week period.