The Brief
To reinvigorate NatWest’s signature financial educational programme, MoneySense, with digital content and greater relevance whilst engaging employee volunteers to rebuild trust and value in the brand.
The Work
We added real-life context to young people’s lives by injecting both robust content and inspiring digital elements, including interactive games, quizzes and videos that took learning outside the classroom. To amplify the programme we engaged employee volunteers to inspire young people about money management in real life.
