The Brief
To raise awareness – specifically among families – of their 50% Less Sugar and Salt products
The Work
Our ‘Grow Your Own’ children’s educational programme provided classroom resources that taught about healthy eating and reinforced the natural ingredients used in Heinz ketchup.
The Results
It drove penetration and increased consideration directly within 250,000 UK family households; while sustaining meaningful brand awareness for six weeks+ [as 3m tomato seeds grew]
