ATTEND OUR BREAKFAST EVENT – 20 MILLION REASONS & 7 PRINCIPLES TO ENGAGE WITH YOUNG PEOPLE

We are Futures

The youth engagement agency which connects you to the dynamic world of under-25s

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  • Engaging almost 2,400 schools to recycle over 3.3 million batteries, and counting!
  • Over 70 tonnes of batteries recycled so far!
  • Over 3.3 million batteries recycled so far!
  • Over 500,000 children from over 2,400 schools registered to take part
  • Increased brand perception amongst families
  • Positioned Duracell as the battery of choice
  • Changing children’s behaviour through recycling

The Brief

Our challenge was to drive a shift in attitudes and behaviours in young people and start a culture of recycling used batteries, in turn increasing brand perception, positioning Duracell as the battery of choice.

The Work

We challenged primary school pupils and their families to the Big Battery Hunt; to collect as many used batteries as they could, supported by a series of fun, curriculum-linked maths activities to learn about the benefits of recycling.

 

  • I’ve enjoyed talking to people about the battery hunt and asking them to help. I just want to make the environment a cleaner place
    Pupil
  • I’m so grateful as a parent that there are these opportunities for our children to grow and be so passionate about something close to their heart!
    Parent
  • As a school we think this initiative is fabulous. The whole school have really got behind the project with hundreds upon hundreds of batteries flowing in.
    Teacher
  • The pupils have really got behind the initiative and have enjoyed knowing that they are doing their bit to help the environment. It’s been fantastic, thank you for organising it.
    Teacher
  • As leaders in the category, its Duracell’s job to educate people on the importance of battery recycling and I couldn’t think of a better partner to deliver this initiative than We Are Futures. We looked to the team to engage children (and their parents) in an innovative, exciting and seamless way and the work and results have surpassed our expectations. We couldn’t be more delighted with this initiative and the long term positive impact on the environment.
    Tatiana Wijeyaratne, Marketing Manager at Duracell
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hello@wearefutures.com
020 7198 8374

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hello@wearefutures.com

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London
1-2 Paris Garden,
London, SE1 8ND
020 7198 8374

Edinburgh
26 Dublin Street,
Edinburgh, EH3 6NN
0131 557 1547

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